Photo Credit: Axelle / Bauer-Griffin
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Yesterday (July 16), BET Media Group announced it has entered into a new comprehensive, multi-year content partnership with award-winning writer, director, producer, actor, and playwright Tyler Perry to replace the parties’ groundbreaking agreement that expires this year. Under this new agreement, Tyler Perry will deliver hundreds of new episodes to BET, comprising both top existing and entirely new series. BET Media Group is a division of Paramount.
BMG also announced the debut of BET Tyler Perry FAST (free, ad-supported television) channels. The multiplatform media company continues to expand its reach and create a diverse array of access points to its original programming.
Viewers can now enjoy back-to-back episodes of their favorite BET original Tyler Perry series on BET Tyler Perry Comedy and BET Tyler Perry Drama FAST channels. This historic debut marks the first time the network’s Tyler Perry series will be available on FAST channels, offering audiences free binge-worthy episodes of over 600 hours of original programming, best of highlights, and cast conversations on their preferred device anytime and anywhere.
Marathons of Tyler Perry’s acclaimed and beloved BET shows, including “Tyler Perry’s Sistas,” “Tyler Perry’s The Oval,” “Tyler Perry’s House of Payne,” “Tyler Perry’s Ruthless,” “All the Queens Men,” “Tyler Perry’s ZATIMA,” and “Tyler Perry’s Assisted Living” are now available on major FAST platforms such as Roku, Pluto TV, Plex, TCL, FreeVee and more to be announced. “Through BET’s collaboration with Perry, these series have achieved unprecedented dominance, with five of the Top 10 cable shows among Black viewers. Additional fan favorites to be added include “Tyler Perry’s Meet The Browns,” “Tyler Perry’s The Haves and The Have Nots,” “Tyler Perry’s For Better or Worse,” and “Tyler Perry’s Too Close To Home.”
“The introduction of Perry’s content to FAST channels is a momentous occasion in our partnership,” Louis Carr, President of Media Sales at BET Media Group, emphasized. “We’re thrilled to provide Black audiences with a fresh avenue to enjoy Tyler Perry’s content and offer more access options for our original programming.”
“Tyler Perry is simply without rival as a creator of content that powerfully resonates with audiences across genres, formats, and platforms. Our programming partnership with Tyler – undoubtably the largest deal ever in the industry with a Black creator – has been hugely successful; delivering the number one series across all TV among Black audiences and five of the top 10 series on cable among Black viewers,” said Scott Mills, President & CEO of BET Media Group.“We are thrilled to extend our extraordinary relationship with Tyler and to continue to be the home of the largest and most diverse collection of new Tyler Perry content for years to come.”
“Scott Mills and his team at BET have been incredibly supportive throughout our time working together, and I’m excited to continue bringing these stories to the screen. I’m grateful to our loyal audiences for watching week after week and engaging these stories,” said Perry.