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Rihanna is a master at causing internet sensations. During New York Fashion Week, the fashion icon unveiled her partnership with Puma, showcasing a fresh interpretation of the Avanti shoe.
For those immersed in sneaker culture, Rihanna has proven her prowess in sneaker design before, most notably with the launch of her Creeper shoes. And now, the entrepreneur has returned to collaborating with Puma once more, this time drawing inspiration from the world of soccer for her latest collection.
“Football is a universal language that brings people together from all over the world, all walks of life, and I wanted to pay homage to that,” Rihanna told Footwear News.
On March 1, 2023, Puma posted a cryptic graphic on Instagram alluding to a reunion between the company and Rihanna. With a simple “coming soon” as the caption, fans across the globe burst into excitement.
Now, we finally get to see the hard work come to life with the recreation of the Avanti shoe. It’s a bit of a family reunion,” Rihanna tells Vogue. “Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas.”
The Fenty x Puma family started in 2015, so it’s only right to come back with a bang for New York Fashion Week.
PUMASPORTSTYLE POST ON INSTAGRAM:#FENTYxPUMA is back with a new classic. Meet the Avanti.
The Avanti price ranges from $80-$170 and includes sizes for the entire family. Now, as a mother of two Rihanna made sure to include the same style and design for children. This newly reimaged design consists of premium leather with gold branding, highlighting your foot with any outfit.
“Digging into Puma’s archives is always incredible,” Rihanna told Vogue. “There is so much history and legacy here, and I wanted to honor that by paying tribute to the Avanti. [The King is] the shoe [Brazilian football player] Pelé played in and made very famous, and I know people are looking forward to their return.”
The new collection launches on September 15, 2023, on puma.com and select retailers.
CLICK HERE FOR MORE: Rihanna is back with a new classic, the Avanti. #FENTYxPUMA
