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Bob Marley / cred: 56 Hope Rd, Adidas
SOURCE: urbanislandz.com
Adidas is set to launch a long-awaited collaboration inspired by the legendary Bob Marley following the success of the late icon’s highly acclaimed biopic. As reported by Complex, the renowned shoe brand will unveil a special edition of their classic SL 72 as part of their summer collection, in partnership with Bob Marley’s estate.
Bob Marley, an unofficial icon for the brand, frequently adorned the three stripes long before the SL 72’s debut in ’72 when the iconic Trefoil logo made its mark. Although Adidas has previously featured footwear nods to Marley-related themes, this marks their inaugural official collaboration with the reggae legend, introducing the Bob Marley x Adidas SL 72.
Marley often sported this vintage Adidas model, particularly during his leisurely soccer matches, adding a special significance to this collaboration.
The design of the Bob Marley x Adidas SL 72 reportedly includes Marley’s name and likeness on the tongue, along with his signature embossed in gold on the heel. The shoe also incorporates his iconic red, gold, and green colors around the sole, capturing the essence of Marley’s spirit.
While the brand has yet to make an official announcement about the collaboration, Zuri Marley, one of Bob Marley’s grandchildren and the daughter of Ziggy Marley and Jamaican TV and film producer Carleene Samuels, couldn’t contain her excitement and shared a sneak peek of the design on her TikTok. The 28-year-old proudly displayed the pre-release Bob Marley x Adidas SL 72, with the caption, “The Adidas Bob Marley SL72 is so sick,” she wrote.
The Bob Marley edition of the SL 72 is scheduled for release this summer, and enthusiasts are eagerly anticipating its arrival.
With the recent premiere of the biopic “Bob Marley: One Love” sparking a renewed fascination with the late reggae legend, Adidas’s homage to Marley comes at a uniquely opportune moment.
Marley’s frequent sporting of their apparel and footwear inadvertently offered the brand invaluable ambassadorship, making this collaboration a fitting tribute to his enduring legacy.
