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Lady London is proof that real lyricism never went out of style, it just needed the right voice to bring it back.
With her sharp wordplay, layered entendres, and effortless confidence, she has become one of the few artists who blend intellect and attitude in equal measure. Her pen doesn’t just move the mic; it moves the culture. In her new Tubi documentary, Always, Lady London, she pulls back the curtain on her come-up, letting fans see the drive behind the freestyles that put her on the map and the mindset that keeps her hungry.
After blessing us last year with “S.O.U.L.” and a steady run of viral freestyles, the New Jersey native is gearing up for her most defining moment yet as she readies her debut album, “To Whom It May Concern.”
The project isn’t just about showing range, it’s about storytelling and intention, about owning her narrative in full. As she opens up about the process of building this body of work, it’s clear she’s not chasing a hit, but she’s crafting a legacy, one verse at a time.
But for London, this project isn’t just about proving versatility. “I want people to see the growth,” she says, describing the album as “a beautiful masterpiece” that “starts off straight rap and ends in prayer.”
There’s intention in every bar, transparency in every moment, and the same lyrical precision that’s become her signature.
“The music sounds very evolved,” she adds. “We’re going to keep the lyricism and the captions because that’s the core of my being. It’s a bit more palatable because I rap a bit fast, so we’re giving anthems and transparent moments.”
That precision traces back to her days at Howard University, where she once planned to become an orthopedic surgeon.
“You have the same type of studying to apply,” she says, drawing parallels between medicine and music.
“The same way you need to study to advance in your classes and tenure through school is the same way you need to do that with your artistry.” It’s that methodical mix of heart and hustle that defines her.
Her documentary also captures that energy.
“I wanted to give people a look into my creative process a bit more,” she explains.
“I want them to see how things roll out from point A to point Z.”
But she’s not stopping there. London already has her sights set on another installment down the road, creating “one of those Genius or Kanye West moments,” she says.
“You saw when I created my first album, and now you see me this far and the things I accomplish. I want them to see the progression in real time.”
That sense of grounding comes from home.
When asked what shapes how she shows up in the world, London recalls a lesson from her mother that stuck: “The same people you see going up are the same people you see coming down.”
It’s why she treats everyone with respect, “from the person controlling the lights at her concert to the CEO of the building,” she says, because integrity doesn’t bend under the spotlight.
Style has always been another way she tells her story, an extension of her spirit as much as her lyrics.
“It’s both my armor and my amplifier,” she says with a smile. “My style is very… me. I love the idea of anybody feeling comfortable to reinvent and rebrand at any moment they want. Before I speak, I hope I’m represented by my style.”
And if her artistry had its own zodiac sign? She doesn’t hesitate: “My music is definitely a Cancer with a Virgo twist,” she laughs. “I’m a perfectionist and hyper-analytical. There are so many layers to Cancers because we show up and give everything we have. We’re resilient, unparalleled, and present people.”
Her cadence and voice, often praised and debated online, is another part of her identity she stands firm in.
“I love my cadence,” she says confidently.
“The most backlash I get isn’t even about that, it’s my voice. But if you hear my mom speak, she sounds exactly like me. Some people love it and some people hate it, but legends are identified by their voice. When you hear Beyoncé, you know exactly who she is. I’m amongst great company in that regard.”
That self-assurance fuels her signature moniker, the “Aristotle of Bravado.” As she puts it, “Aristotle is the first and bravado is confidence, so I walk in that.”
And while her complex metaphors and layered vocabulary might make some listeners pause to process, London doesn’t see that as a drawback; she sees it as a purpose.
“It’s both a superpower and a challenge,” she admits. “Some people don’t care to look things up, but others will and broaden their vocabulary. I don’t anticipate dumbing it down. Our goal as people is to educate and be educated.”
Her documentary, “Always, Lady London,” is now available to stream on Tubi.
