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SOURCE: bet.com
The Grammy-nominated rapper questioned the authenticity of artists using technology in the studio and warned about a “lazy era” in music creation.
Freddie Gibbs has a few thoughts when it comes to artificial intelligence and its involvement in today’s hip-hop.
During a guest spot on “The Ryen Russillo Podcast,” the rapper shared concerns about artists using technology during their creation process. And if you ask Gibbs, he doesn’t believe artists are writing their own material because of it.
“Look at AI rap now, man,” he began.
“I don’t even believe nobody that write […]. I don’t even believe if you even really even make it anymore, cause I done been in studios with motherfuckers and motherfuckers is ChatGPTing and shit, and I’m like, ‘What in the f*ck?’ Like damn, how long am I gonna be able to do this shit? Cause I’m actually making fresh shit.”
He continued to tell the host, “How long am I going to be able to do it when there’s muthaf*ckers in the studio typing into a computer to get their music. We in a lazy day and age, man. Heart is dying and you got to ask a computer to write your lyrics, s*it is wack.
Some hip-hop artists are embracing the use of technology in music, with Timbaland recently Timbaland telling REVOLT how he’s working on creating the “next digital star.”
“I feel like the next thing I want to create is a digital star. It’s just as valuable as a human because of endorsements and video,” he told the outlet.
“Now, they’re trying to get humans in Fortnite — you have to think about what is really going on in the world and what we really pay attention to. I’m going to start with the music — then you get a storyboard to say, “Okay, what is the character? How does she look?” In Japan, there’s a hologram artist that people go to see, so I’m thinking what’s the origin of this artist they have on stage? It’s the band behind the hologram and them people going crazy. Why the music is so great is because of what they built with this character. It’s the story they built up to make people come there and pay their money to watch this hologram on stage. I come from the era where I grew up with “Fat Albert” and “Martin,” but if “Martin” was digital? We would like it because that’s what we are conditioned to. I want to live in the digital space, and the real space out with artists is all the indies.”
