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SOURCE: hiphophero.com
On March 25th, it was announced that TaTa (also known as Tata Taktumi) had joined Hong Kong entertainment company Pacific Music Group.
Pacific was founded in November 2025, with its co-founders including Ne-Yo, Indian singer Sonu Nigam, Chinese American rapper MC Jin, and music executive Jonathan Serbin.
According to Music Business Worldwide, the label said in a press release, “The artist behind TaTa Taktumi is of Filipino heritage, adding a deeper cultural dimension to the project as it continues to grow globally.”
They continued, “While her personal identity remains intentionally private, this acknowledgement reflects the human voice and perspective at the heart of the music as the artist begins to step forward into the spotlight for this next chapter.”
Timbaland launched TaTa in June last year through his AI music company, Stage Zero. She released her debut single ‘Glitch x Pulse’ in October, which has 196,000 views on YouTube, followed by ‘Rack It Up’ with Fivio Foreign in December.
“She is not an avatar,” the producer said. “She is not a character. TaTa is a living, learning, autonomous music artist built with AI. TaTa is the start of something bigger. She’s the first artist of a new generation. A-Pop is the next cultural evolution, and TaTa is its first icon.”
Speaking on the deal, Pacific CEO Serbin said, “TaTa’s story is about convergence, culture, technology, and identity coming together. Revealing her human identity at this moment creates the perfect bridge into Asia.”
He added, “This isn’t just a signing, it’s a homecoming. We are proud to support her as she reconnects with her heritage and builds a new cultural movement from it.”
