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SOURCE: mensjournal.com
Kanye West has changed his name for a second time, according to a new report.
West, 48, who legally changed his name to Ye in 2021, is now going by the name Ye Ye, according to the business documents obtained by Page Six. The papers, which were filed by West’s chief financial officer Hussain Lalani, list the polarizing rapper’s “manager or member name” as Ye Ye.
Yeezy Apparel, Yeezy Record Label LLC and Getting Out Our Dreams Inc. are now all under Ye Ye after previously being listed under “Ye West.”
As of now, West/Ye has not announced his switch to Ye Ye publicly. The 24-time Grammy winner did say on X/Twitter earlier this month that he would no longer be using his @kanyewest handle, though he hasn’t followed through on that proclamation.
“Ima finally stop using the @kanyewest twitter cause my name is Ye,” West tweeted June 1. “Gonna start a ye account and it is what it is.”
West previously announced in 2018 he would be changing his name from Kanye West to Ye, a switch that became official three years later. West said at the time he made the change for “personal reasons.”
In March 2024, Milo Yiannopoulos, far-right commentator and the Graduation rapper’s chief of staff, demanded in a letter that West be referred to as “Ye” and not by his “slave name.”
“He didn’t take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of ‘Kanye West,’ lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye.” Yiannopoulos wrote.
