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MLB Teams Up with Chuck D to Celebrate Hip Hop Anniversary with Special Content
Chuck D / via MLB-PR
SOURCE: eurweb.com
At the eagerly awaited Hip Hop 50 Live event at Yankee Stadium on Friday, a co-founder of the groundbreaking band Public Enemy took on the role of MLB’s special correspondent. They documented the vibrant ambiance in exclusive content across MLB’s various platforms, such as @MLB and @MLBLife on social media, MLB.com, MLB.TV, and MLB Network.
Additionally, the acclaimed lyricist, producer, and author will collaborate with MLB on content, music, and stories throughout the 50th anniversary year.
Programming includes MLB’s social, MLB Network and in-stadium videos focused on the relationship between baseball and Hip Hop culture, and how it evolved through the years.
“As a longtime baseball fanatic, I am beyond honored to be the first Hip Hop artist to work with Major League Baseball in this exciting new way – connecting sound and culture to the stories of the game,” said Chuck D. “Thank you to MLB for adding me to the lineup…and the pitch is on the way.”
MLB launched its yearlong partnership with Mass Appeal’s Hip Hop 50 this past Friday, August 11 with Hip Hop 50 Live at Yankee Stadium. The star-studded event was the opening activation to commemorate Hip Hop’s 50th birthday where it all began, the Bronx.
As part of the continued partnership, MLB and its Clubs will create content, merchandise, and giveaways to amplify promotions that connect to Hip Hop under this impactful banner through the 2024 season.
In 2013, Public Enemy was inducted into the Rock and Roll Hall of Fame, and in 2020, Public Enemy received a Lifetime Achievement Award at the Grammys.
In April 2023, Chuck D released his ode to the great American pastime with “We Wreck Stadiums,” a collection of songs that pays homage and salute to some of baseball’s greats and the undeniable impact they’ve had on the game and the world. Most recently, he is a developer and executive producer of “Fight the Power: How Hip-Hop Changed the World,” Chuck D curated a powerful collection of voices on the evolution of the musical genre and its historical significance. The four-episode series premiered in the US on PBS in 2023.